MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   … Read more

MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing … Read more

WEALTH MAXIMIZATION

      Concept:     Wealth maximization is the concept of increasing the value of a business in order to increase the value of the shares held by stockholders. The concept requires a company’s management team to continually search … Read more

SOURCE OF FINANCE

  Sources of finance are the most explored area especially for the entrepreneurs about to start a new business. It is perhaps the toughest part of all the efforts. There are various sources of finance classified based on time period, … Read more

Appraisal System

  Performance appraisal is a vital tool to measure the frameworks set by any organization to its employees. It is utilized to track individual contribution and performance against organizational goals and to identify individual strengths and opportunities for future improvements … Read more

FUNCTIONS OF MANAGEMENT – ORGANIZING

    Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary resources and establishing coordination among individuals and department of an organization with a view to attain its objectives. … Read more

FUNCTIONS OF MANAGEMENT

  Functions of Management:- Planning Organizing Staffing Direction Coordination and control Decision making OUTPUT Attainment goals effectively & efficiently       INPUTS/RESOURCES Human Finance   CONTROLLING Measuring performance with standards & taking corrective actions PLANNING Setting of objects & … Read more