Management and Administration

 MARKETING MIX     Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are … Read more

 Decision making under uncertainty The area of choice under uncertainty represents the heart of decision theory. Known from the 17th century (Blaise Pascal invoked it in his famous wager, which is contained in his Pensées, published in 1670), the idea of expected value is that, when faced with a number of actions, each of which could give rise … Read more

 PERFORMANCE AUDIT     Meaning   An independent examination of the efficiency and effectiveness of government undertakings, programs or organisations, with due regard to economy, and the aim of leading to improvements”.   Performance audit is simply an audit of sound financial management, namely of the economy, efficiency and effectiveness with which audited … Read more

 BEHAVIOR- PERSONALITY THEORIES       What is Personality :-   It is a stable set of internal characteristics and tendencies that determines the psychological behavior of people. It is particular pattern of behaviour and thinking that prevail across time and contexts and differentiates one person from other.   In simple  terms “Personality … Read more

 SWOT Analysis A successful business is founded on a series of sound decisions, so the way you analyze situations and choose to react is essential. When trying to assess the lay of the land, few tools are more useful than the SWOT analysis. It stands for strengths, weaknesses, opportunities, and threats; the SWOT … Read more

 WEALTH MAXIMIZATION     Concept:     Wealth maximization is the concept of increasing the value of a business in order to increase the value of the shares held by stockholders. The concept requires a company’s management team to continually search for the highest possible returns on funds invested in the business, while … Read more

 FUNCTIONS OF MANAGEMENT – STAFFING     Staffing refers to the managerial function of employing and developing human resources for carrying out the various managerial and non-managerial activities in an organisation. This involves determining the manpower requirement, and the methods of recruiting, selecting, training and developing the people for various positions created in … Read more

 FUNCTIONS OF MANAGEMENT – ORGANIZING   Organizing is the process of identification and grouping of activities, assigning duties and delegating authority to the managers, allocating necessary resources and establishing coordination among individuals and department of an organization with a view to attain its objectives.   PROCESS OF ORGANIZING :   The process of … Read more

 SOURCE OF FINANCE     Sources of finance are the most explored area especially for the entrepreneurs about to start a new business. It is perhaps the toughest part of all the efforts. There are various sources of finance classified based on time period, ownership and control, and source of generation of finance. … Read more

 SOCIAL ACCOUNTING   Social accounting can be defined as a set of organisational activities that deals with the measurement and analysis of the social performance of organisations and the reporting of results to concerned groups, both within and outside the organisation.   Social accounting, also known as national income accounting, is a method … Read more